Pete Health | Pauline Shay

01 — Overview

Pete Health was an early stage healthcare product focused on supporting physical therapy providers and patients.

I worked with the founders and engineering team to shape the product from early ideas into user flows and polished interface designs. The work included provider workflows, patient experiences, and the responsive website.

02 — The challenge

Physical therapy involves more than a single appointment. Providers need to manage the practical details of delivering care, while patients need to understand their appointments and treatment.

The design challenge was to bring those needs together in a clear experience that felt approachable on mobile and could work across screen sizes.

03 — My role

As the first designer on the project, I worked across the product experience from early exploration through final interface design.

My work included:

Defining user flows and designing the mobile web experience
Designing provider onboarding and scheduling workflows
Exploring payment, insurance, and support experiences
Designing patient and provider experiences around appointments and treatment
Creating responsive layouts and polished interface designs
Working closely with the CEO, CTO, and engineering team on product direction and feasibility

04 — What I designed

01Provider workflowsI designed core experiences to help providers get started and manage the practical parts of delivering care, including onboarding, scheduling, payments, insurance, and support.

02Patient experienceI designed patient facing flows around appointments and treatment information, with a focus on making care easier to navigate on mobile.

03Responsive websiteI created responsive layouts that connected the broader website experience with the mobile product.

05 — Design approach

01Start with the complete journeyI considered how provider and patient needs connected across onboarding, appointments, and ongoing care rather than treating each screen as an isolated task.

02Make complex tasks feel approachableHealthcare workflows can involve many details. I focused on clear hierarchy and straightforward interactions to make important actions easier to understand.

03Design with the teamI worked with the founders and engineers to align the experience with product goals and technical considerations as the product took shape.

06 — Outcome

I helped establish the early product experience for Pete Health, from user flows and mobile web interactions through responsive, production ready interface designs.

The work gave the team a design foundation for connecting provider workflows and patient care experiences.